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PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!


Infogrames & Nestle Cereals To Promoto 'Men In Black II'

by Rainier on July 1, 2002 @ 6:14 p.m. PDT

Infogrames has today announced that it is to join forces with food giant, Nestle, in a MEN IN BLACK II: ALIEN ESCAPE pack promotion, due to hit an audience of 4.5 million across France.
Special cereal packs of Nestle Crunch, Golden Grahams, Chocapic and Kix will carry the promotion, offering consumers the chance to get hold of the Infogrames title for the Sony PlayStation 2, Men in Black II: Alien Escape for only €25 plus 3 special proof of purchase tokens.

"Based on the hottest license of the year, this promotion will benefit from the huge marketing campaign of the movie release," commented Yves Le Bihan, Promotions Director for Infogrames. "Men In Black II: Alien Escape is the perfect title for the 15-20 year old consumers these great Nestle brands attract."

This promotion will run from August 2002 through November 2002 - coinciding with the theatrical release of Sony Pictures' Men In Black II movie. The promotion will prominently feature on the back of CRUNCH packs (1.5 million units), and on the sides of GOLDEN GRAHAMS, CHOCAPIC and KIX packs (3 million units).

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