Players will face off against the world’s most prestigious cars from Jaguar, Lotus, Aston-Martin, Mercedes, Ford, Dodge and others in an effort to build brand awareness for their fledgling motor sport company. With each win, the company gains recognition as orders for new cars roll in enabling the player to create new models and refine their performance in an effort to create the ultimate racing machine.

APEX features more than 80 cars, both licensed and original designs, to choose from and race against; 54 of the most stunningly detailed race tracks ever seen on a console system from mountain roads to bustling city streets to racetracks, each with different racing characteristics; Arcade and Multiplayer racing modes for additional game play options.

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Web site features include:

• Game Play Movies ­ 13 multi-format, streaming and downloadable game play movies are available.
• Screenshots ­More than 40 stunning high resolution images of APEX can be found online.
• Cat, Track and Character Info ­ Detailed specs on each car, race track and characters from Dream Mode can be found on the APEX website.
• Fan Community -- Visiting the Apex web site will also provide users with an opportunity to join the growing APEX fan community and engage in message board discussions about the game.
• Newsletter and Pre-Orders ­ Fans can also sign up for a free newsletter providing the latest information, giveaways, sweepstakes and special APEX discounts and pre-orders.