Activision will support the launch of Call of Duty with a multi-million dollar marketing blitzkrieg that includes television, print, theatrical, radio and online advertising. The promotional campaign's first strike will begin on Nov. 6 with national television spots that will air on late-night TV programming, national sporting events, syndicated and cable outlets, including "Late Night with Conan O'Brien," "Last Call with Carson Daly," "NBA Thursday on TNT" and ESPN's "SportsCenter." Additionally, Activision will sponsor select movies airing on FX and TBS Superstation.

Activision also has set its sights on moviegoers with a national in-theater campaign that will run on more than 5,500 screens across the country, beginning in mid-December before such highly anticipated feature films as "Matrix: Revolutions," "The Last Samurai" and "The Lord of The Rings: Return of the King."

Continuing its all-out marketing offensive, Activision has in-packed an interactive demo of Call of Duty into Playboy magazine's historic 50th Anniversary issue, which will be distributed to 2.5 million subscribers and through the Playboy College Network.

"Call of Duty enables gamers to experience the cinematic intensity and the chaos of battle as never before," states Dusty Welch, vice president of global brand management, Activision, Inc. "And we're heeding the call by supporting the launch of the brand with a marketing campaign of equal magnitude -- an all-out promotional blitz that will reach consumers on all fronts throughout the holidays. In addition, we've teamed with category leading partners to develop breakthrough co-marketing programs that will ensure fans everywhere are ready to answer the call."

Activision has also assembled an alliance of key partners Alienware®, Creative Sound Blaster®, Intel® and NVIDIA® to support various retail and consumer marketing programs, including the Call of Duty -- Answer The Call -- Online Sweepstakes, which is running now through Jan. 9, 2004. Consumers can enter the sweepstakes via the official Call of Duty website at www.callofduty.com .

Call of Duty transports fans into a gripping, movie-like World War II combat experience where they must survive the chaos of battle as ordinary soldiers fighting together as a squad. Through 24 devastating game missions, players take on Nazi forces through epic assaults, featuring scores of soldiers and incredible special effects, played out through three Allied forces -- U.S., British and Russian, all fighting together toward one common goal -- to defeat the German-led Axis war machine. Call of Duty also delivers heart-thumping team-based, online multiplayer action for up to 32 soldiers.

Call of Duty, created by Infinity Ward, is rated "T" (TEEN - blood and violence) and carries a suggested retail price of $49.99.

Related articles, Click here!