MCV UK reports that Infogrames will be making the switch to the Atari brand name tomorrow (May 7th). As the firm prepares to ship a staggering 3.5m units of Enter The Matrix around the world, strong rumours of a name-switch to Atari have been growing for some time – with logic suggesting that an announcement would be made at the looming E3 trade show in Los Angeles. It appears, however, that the switch will be completed ahead of the show, giving Infogrames staff a little time to get used to the new corporate identity ahead of the LA expo.