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Launch Date for All-Black GBA SP

by Rainier on Sept. 3, 2003 @ 2:56 p.m. PDT

The worlds most popular hand held console just became even more “special.” Monaco Corporation announces the release date for the special edition All Blacks Game Boy Advance SP. The Game Boy Advance SP is the second addition to the next generation in hand held consoles from Nintendo, boasting a slick new compact design with flip-top screen and in-built re-chargeable battery. The Game Boy Advance SP also comes with a front light that can be switched on or off, allowing gameplay almost anywhere.

"Monaco Corporation is extremely excited to be launching the special edition All Blacks Game Boy Advance SP. With the Rugby World Cup looming and the already broad appeal of the All Blacks brand, we have a real opportunity to stimulate the youth market for the NZRU,” says Ben Ward, Gaming Manager, Monaco Corporation.

“Approximately 40,000 Game Boy Advance units have been sold in New Zealand since the launch in June 2001. The initiative to create a synergy between Nintendo and the All Blacks will further cement the Game Boy Advance® SP as the dominant hand held gaming console for this Christmas” say Ben Ward.

On September 19th, 2003, the Special Edition New Zealand All Blacks Game Boy Advance® SP will take its place beside the Game Boy Advance® on retail shelves nation wide. It will be available at a suggested retail price of $249.95 incl. GST

Ben Ward says, “the All Blacks trademark is one of the most highly recognisable in the world and Monaco Corporation are committed to continue the growth and the value of these brands in the New Zealand marketplace.”

As the worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home video game systems. The systems include Game Boy®, Nintendo® 64, Game Boy Advance® and Nintendo GameCube®. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.6 billion video games worldwide, creating enduring industry icons such as Mario® and Donkey Kong® and launching such franchises as Zelda® and Pokémon®.

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