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'Alienware' And 'Funcom' form Promotional Partnership

by Rainier on March 11, 2004 @ 9:43 a.m. PST

Funcom and Alienware Corporation have agreed to form a strategic partnership, benefiting both companies in their aim to be market leaders in their respective fields. Alienware PCs are known amongst gamers as the "Ultimate Gaming Machines" and Anarchy Online has been called "The Greatest MMORPG on the market". The synergy between the companies is obvious, and both companies foresee a longer term relationship developing. The first step of the partnership will see mutually beneficial marketing activities running through September of 2004.

"Our two companies are highly dedicated towards gamers, and both Funcom and Alienware are considered to have the highest possible quality on products," says Trond Arne Aas, CEO and President of Funcom, and continues, "To have an Alienware PC is a dream come true for any serious gamer. These sleek systems provide the reliability, speed and durability we demand when creating and presenting our games."

The first effects of the newly formed partnership will be seen with the critically acclaimed and award-winning Massively Multiplayer Online Role Playing Game (MMORPG) 'Anarchy Online'. Under terms of the deal, "Anarchy Online - Alien Invasion", which is set for release this summer, will be developed and presented on Alienware PCs. This enables Funcom to further increase the quality of their multi award-winning sci-fi saga. Additionally Funcom will for the first time introduce product placement in Anarchy Online, as well as sporting "Developed on Alienware" on the retail box and on various marketing material. Further aspects of the partnership will be seen throughout the year.

"Alienware high-performance systems offer the uncompromising power and performance needed to experience 'Anarchy Online - Alien Invasion' at its best. We are proud to be working with Funcom on this exciting new release," said Kevin Wasielewski, vice president of marketing for Alienware Corporation.

About "Anarchy Online - Alien Invasion" :

The next chapter in the Anarchy Online saga further strengthens the sci-fi aspects of Anarchy Online, making the game even more unique compared to current and forthcoming offerings within the Massively Multiplayer Online Role Playing Game (MMORPG) genre. Not only will the social aspects be greatly improved, with players being able to construct their own towns, set up unique shops and build impressive organization headquarters, they also get their action quota filled when they come face to face with aliens wielding superior technology. The new alien menace threatens all of the citizens of Rubi-Ka as the planet is suddenly invaded. A massive call to arms is sounded across the planet as the players rally to defend their own cities against the alien hordes. The players can also fight their way into the heart of invading spaceships, gaining riches, fame and power.

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