SEGA SuperStars for EyeToy, currently in development at SEGA's Sonic Team studio, will leverage the camera control-method featured in EyeToy to bring a new level of interactivity to the company's core brands such as Sonic the Hedgehog, Samba de Amigo, Virtua Fighter and more. Visitors to E3 will be able to sample the game on the SEGA stand – Room 151, Concourse Hall, Los Angeles Convention Center. SEGA SuperStars for EyeToy is due for a global release towards late 2004.

Yuji Naka, President, SONICTEAM, commented, "EyeToy is a whole new way of interfacing with a game and in this respect, a very interesting proposition for a game developer. I think there are many creative ways we'll be able to use the camera with great potential for fun. It's great to have the opportunity to reach a wider audience through a new system like this and I'm really excited to be developing a game like SEGA SuperStars for EyeToy."

"With innovative peripherals like EyeToy, Sony demonstrates how new, interactive experiences will extend the PlayStation 2 lifecycle," said Scott A. Steinberg, Vice President of Entertainment Marketing, SEGA of America, Inc. "SEGA SuperStars offers up many of our marquee franchises - Sonic the Hedgehog, Virtua Fighter, and Samba de Amigo - all enhanced for this fresh, social, and interactive gaming medium."

Matthew Woodley, European Marketing Director, SEGA Europe Ltd, commented "EyeToy is such a perfect way of engaging a broader base of consumers in a very social, fun style of gaming. With a huge portfolio of recognisable IP, and popularity with diverse groups of gamers, we're really excited to be able to revitalize some of our greatest stars using this great new technology."

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