Stream Theory's patented StreamFlow Games on Demand platform enables retailers, portals, game publishers, and ISPs to securely distribute PC games to broadband consumers under a variety of payment models.

"Stream Theory and its partners offer us the opportunity to distribute our games to broadband customers around the world," said Olivier Goulon, COO of Hip Interactive Europe. "We believe a strategy that combines traditional and digital distribution will yield the most consumers for our games and revenues for our company."

"We appreciate our new relationship with Hip Interactive Europe and anticipate a very positive reception to their games from our international broadband distribution partners," said Steig Westerberg, CEO of Stream Theory. "By making Hip Interactive Europe's PC games available to consumers throughout the world we not only please broadband users looking for great games we also provide a new revenue stream for our game publishing and distribution partners," Westerberg continued.

Games on Demand (GoD) is a broadband-only service that streams games directly to a user's PC. Unlike one-time purchases at retail or through installed downloads, GoD subscriptions provide recurring revenue streams for game publishers and distribution partners. GoD has emerged as a new revenue-generating window of opportunity for a PC game after its brief sell-through period. 2004 ended with 118 million worldwide broadband subscribers according to the Organisation for Economic Co-operation and Development. With Nielsen NetRatings reporting current U.S. penetration at 60% the desire for new online services from broadband users is accelerating adoption of new technologies and business models. According to Parks Associates, the number of households subscribing to GoD services will climb to more than 2 million by 2007.