Featuring the most fast and furious fighting engine to ever grace a video game, Dead or Alive 4 is positioned to not only take the fighting community by storm but to raise the bar for the fighting genre when it blasts onto store shelves later this month only on Xbox 360. An impressive line-up of new, old, and unlockable secret characters, breathtaking, "Hollywood Style" cinematic ending movies, and in-depth interactive stages round out the list of Dead or Alive 4 features poised to make the game a "must buy".

"Dead or Alive 4's unsurpassed visual beauty, worldwide online capabilities, and finely tuned fighting engine make it the game to own on Xbox 360," John Inada, Tecmo's General Manager, said. "No other fighting game on the market today will be able to match its depth, strategy, and awe-inspiring visuals. Dead or Alive 4 will be a force to be reckoned with."

Taking advantage of the superior technology of the new Xbox 360 system, Dead or Alive 4 will be the defining gaming experience on the next-generation console as it will encompass all that Xbox 360 has to offer, giving players one of the most rewarding digital fighting experiences to date on a video game console.

Dead or Alive 4 will be the leader in fighting games as it once again raises the bar in both online and offline fighting. By utilizing the advanced technology of the new Xbox 360 hardware, Dead or Alive 4 will redefine 3-D graphics as the attention to detail is astounding from each strand of the character's hair to each cherry blossom falling from the sky, creating the most visually beautiful and realistic looking video game to date.

Dead or Alive 4's unsurpassed online capabilities via Xbox Live online game service will set the stage for all online 3-D fighting games to follow as more players will be able to play Dead or Alive 4 simultaneously online to compete in larger more impressive Xbox Live tournaments around the globe. Dead or Alive 4's online world will also include innovative and interactive online lobbies featuring voice and text chat, detailed online scoreboards, and a unique online lobby system that allows players to choose an avatar and a "theme" for their house which will serve as their online lobby that other players can visit to get matched up for a fight.

Dead or Alive 4 also boasts incredible new interactive stages, an all star line-up of old and new favorite characters, and the most complex DOA countering system yet, all adding up to the must-have video game to own along with Xbox 360.