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Namco Signs 'Peanuts' (ALL) License Agreement

by Rainier on April 20, 2005 @ 9:38 a.m. PDT

Namco today announced that United Media has awarded Namco the interactive entertainment publishing rights to "Peanuts," the renowned comic strip created by Charles M. Schulz. The partnership allows Namco to create and publish games featuring "Peanuts" characters and properties, including Charlie Brown, Snoopy, Peppermint Patty, Linus and Pigpen for all current and upcoming game platforms through 2009.

“'Peanuts' is one of the most celebrated comic strips of all time, and Charlie Brown and his friends have firmly cemented their place as American icons of the highest order,” said Jeff Lujan, Business Director at Namco Hometek, Inc. “We relish this opportunity to continue these beloved characters’ storylines through the medium of games and are honored to introduce this cherished property to an all-new generation of gamers.”

Debuting in just seven newspapers in 1950, "Peanuts" has since been enjoyed by millions of readers and viewers worldwide. Today the popular strip can be read in over 2400 newspapers in 75 countries and 21 languages worldwide. Charles M. Schulz’s unique art style and endearing characters have inspired an entire generation of cartoonists, while becoming a perennial favorite with both parents and children through compilation books, television specials, and countless consumer products.

“Namco has proven its ability to translate franchises to the video game format with respect and care,” said Jean Sagendorph, Licensing Manager at United Media. “Working with such a capable partner will allow us the opportunity to grow the 'Peanuts' property in this popular category, as well as reach new audiences.”

For more information about Namco and its products visit www.namco.com.

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