New games from the EA SPORTS and EA brands that will be unveiled at E3 include: Tiger Woods PGA TOUR 06, FIFA 06, Madden NFL 06, NBA LIVE 06, Need For Speed Most Wanted and The Godfather. EA's focus on character development, animation, gameplay innovation, online play, and graphics will be showcased in its next generation titles.
"EA's diverse next generation line-up will give game players worldwide an early taste of what the next generation hardware systems can do," said Don Mattrick, EA president of worldwide studios. "These games are so rich in terms of graphic fidelity, levels of detail in relation to characters and environments, audio, gameplay innovation and overall entertainment value that they will draw in new consumers and give even the most seasoned gamers something to cheer about. The creativity and technology combined with the talent of EA's development teams will create a new era in videogame design. This next generation of games will hoist interactive entertainment to an unprecedented position on the entertainment ladder."
For the past two years, EA has been concentrating on next generation development, deploying experienced EA designers and engineers onto projects that use proprietary EA technology to experiment with next generation visuals, physics, animation and gameplay possibilities. EA is invested in the development of a wide breadth of next generation products, a handful of which will be unveiled at the Electronic Entertainment Expo on May 18-20, 2005.