"Infinium Labs is entering a new phase where it must remain tightly focused on the nuts and bolts of bringing our service to market," said Roberts. "While the company has accomplished a tremendous amount already, the Board saw the need for a major change that would consolidate operations and reinvigorate the organization."
"Appointing Kevin as CEO was an easy decision because of his strong execution skills and his proven ability to attract top performing teams," said Richard Angelotti, Director, Infinium Labs. "We have been impressed by his personal integrity, emphasis on developing internal talent, and focus on getting product to market."
The company also announced that Infinium has consolidated corporate operations in Seattle, where Bachus has been based. Effective immediately, Infinium Labs' headquarters are at 1191 Second Ave., 5th Floor, Seattle, WA 98101. The company's new phone number is (206) 393-3000.
Bachus is one of the most prominent executives in the video game industry. His involvement in Infinium Labs marks his second game system launch. He was one of the original four individuals at Microsoft Corporation who came up with the idea for the Xbox videogame console, an initiative that grew in part out of his role as group product manager for Microsoft's DirectX technologies.
As Microsoft's first director of third-party relations for Xbox, Kevin secured support for Xbox from all major game publishers worldwide and created and managed the programs and processes that would ultimately lead to the strongest software line-up ever for the launch of a game console.
Prior to joining Infinium Labs, Kevin co-founded and served as vice president of publishing at Capital Entertainment Group, the computer and video game industry's first independent production company.
"Tim Roberts and the other founders of this company had a unique vision for a streaming game service that would bring entertainment directly into the living room," Bachus said. "The entire company is passionately dedicated to that concept, and over the past year the industry has joined us in validating our mission. I intend to move swiftly to assemble the missing pieces needed to bring the Phantom® Game Service to market."
Bachus said additional announcements regarding the company's restructuring would be forthcoming over the next few weeks.