"The IEMA (Interactive Entertainment Merchants Association) remains opposed to AB 1179 for many reasons, not the least of which is that it is impractical - in essence creating a California-only class of products requiring retailers to buy, warehouse and distribute California video games separately from other inventory - it is unnecessary, in that our member companies have already voluntarily committed to carding policies to inhibit the sale of Mature-rated games to minors, and it is clearly unconstitutional. Time and again courts have uniformly held that video games, just like books, movies, and music, are expression that is fully protected by the First Amendment."
"We hope that Governor Schwarzenegger understands and appreciates the lengths to which our members who conduct business in the State of California have gone to fulfill their social obligations on a voluntary basis. It was disheartening to see the bill pass the house and senate, but we refuse to believe that the Governor will allow this matter to become further politicized and divisive - leading only to a course which would inevitably cost the taxpayers valuable resources, and an unceremonious fate that has been played out in the court system. We instead hope that he will veto AB 1179 and ask that the State work more closely with the games industry in much the same way that it does the music and movie businesses."