“It’s exciting to be contributing to a project that pushes the popularity of boxing to a new level and to a new audience,” said De La Hoya. “EA SPORTS Fight Night Round 3 is so realistic anyone can pick up the game and learn about the actual sport while having a fun time doing it. The visuals in the game are so amazing. You can actually see the emotions on my face change throughout the round.”

EA SPORTS Fight Night Round 3 brings the most intense boxing videogame experience to the virtual ring. Film-quality graphics and innovative gameplay establish EA SPORTS Fight Night Round 3 as one of the best-looking and playing Xbox 360 sports game on the market.

Knocking out the competition, EA SPORTS Fight Night Round 3 brings the most intense boxing videogame experience to the virtual ring. Film-quality graphics establish EA SPORTS Fight Night Round 3 as one of the best looking and playing Xbox 360 sports game on the market. The graphics showcase devastating punch impacts unparalleled in any game or film. Outside of the ring, gamers can establish intense rivalries through pre-fight events putting purpose and passion behind every hit.

On the way to becoming boxing's greatest legend, train to fight like the best including Muhammad Ali and Oscar De La Hoya or create a boxing style unique only to your boxer. Go toe-to-toe with greats such as Ali, De La Hoya, Joe Frazier, Bernard Hopkins and Roy Jones Jr.

Next Gen Key Features

• Super Punch - Clench down on that mouth guard rookie! Players will feel the impact of a devastating punch as the boxer's face ripples from a super punch knockout.
• Film-Quality Graphics - Featuring hudless gameplay, gamers rely on facial expressions and body language to gauge an opponent's health and energy creating a more emotionally immersive experience. With unique gameplay, visually amazing in-game boxers and photo-realistic environments, EA SPORTS Fight Night Round 3 redefines how you think about games.

General Key Features

• One Punch Can Change A Fight - Three new Impact Punches ala the EA SPORTS™ Haymaker keep gamers at the edge of their seat as players are only one punch away from the entire dynamic of the fight changing. Land a perfectly timed Flash KO or jump into a quick mid-fight mini-game to land a humiliating knockdown punch. Thrown using EA SPORTS Fight Night's innovative analog punch system, Impact Punches are high risk and high reward - put down your opponent or get knocked on the canvas.
• Boxing's Greatest Rivalries - Watch ESPN Classic footage of real-life bouts or re-create the greatest fights from past and present including Arturo Gatti vs. Mickey Ward, Marco Antonio Barrera vs. Eric Morales, and Ali vs. Frasier.
• Talk the Talk, Walk the Walk - Establish intense rivalries of your own by intimidating opponents before the big fight with heated press conferences full of hype, trash talkin', and fights at weigh-ins. Relive the best rivalries of your career in ESPN's Instant Classics!
• Style Defines a Fighter-Create a style of your own, then see how you match up against the authentic signature styles from the world's best fighters. Licensed boxers use tactics and strategies that match their real life counterparts. Self Determinant AI adapts its style to match user strengths and to exploit weaknesses.
• Online Gameplay* - EA SPORTS Fight Night Round 3 features online play with Xbox Live®, PSP (PlayStation®Portable) and PlayStation 2 online.

Arturo Gatti and Mickey Ward will grace the covers of the game for the PS2 and Xbox. Fight Night Round 3 is scheduled to ship in February 2006 for the Xbox 360, PSP, PlayStation 2 and Xbox.