Etienne-Charles Nobert, Ubisoft’s Latin American area manager, will spearhead operations in the new location and will report to Olivier Ernst, general manager of Ubisoft operations in Canada and Latin America.

Ubisoft will be present at the Electronic Games Show (EGS) at the World Trade Center in Mexico City from October 27 through 29. With over 30,000 people expected to attend, EGS is the most important games event in Latin America. Ubisoft will present some of this year’s most anticipated titles on its booth:

• Red Steel (first-person action, presented on the Wii™): The only original first-person game built from the ground up for Wii launch.
• Rayman: Raving Rabbids (action-adventure, presented on the Wii) Rayman® is back to fight crazed bunnies in this legendary series that has sold 17 million copies worldwide.
• Tom Clancy’s Splinter Cell Double Agent (spy action, presented on the Wii): An amazing new installment in this series that has already sold 14 million units worldwide.
• Open Season (kids action-adventure, presented on the PS2: The video game adaptation of Sony Pictures Animation’s eagerly awaited first CGI movie.
• Tom Clancy’s Rainbow Six Vegas (squad-based shooter, presented on Xbox 360: A new episode in the acclaimed series that has sold more than 14 million games worldwide.

“Opening an office in Mexico is a strategic decision for Ubisoft,” said Olivier Ernst, general manager of Canada and Latin America. “The Mexican market shows more stability than before and we believe it provides an amazing opportunity for growth in video games. We look forward to showing off a selection of our most highly anticipated titles for the Holiday 2006 season in Mexico City.”