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Valve and IGA Settle In-Game Advertisement Dispute

by Rainier on Feb. 16, 2006 @ 2:16 p.m. PST

Valve and in-game advertising firm IGA Worldwide Inc. today announced an amicable resolution of differences regarding in-game advertising in Counter-Strike. This amicable resolution also absolves IGA's advertisers and IGA's advertising agencies from any liability.

Last year, IGA arranged for the placement of advertising in Counter-Strike for certain advertisers and their agencies. Like all commercial advertisements, ads in games such as Counter-Strike require permission from the intellectual property (IP) owner. IGA has always sought to honor the intellectual property rights of the owners of games in which its advertising is inserted. IGA takes its responsibility to obtain such permission very seriously.

Valve and IGA have announced that they are pleased to have reached a swift and professional resolution of any issues that may have existed between them, IGA's advertisers and IGA's advertising agencies. Valve and IGA look forward to discussing mutually beneficial opportunities in the future.

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