Due for release in May 2006, amBX technology will offer a full 'sensory surround experience' to computer and video gamers by empowering developers with the ability to use light, colour, sound, heat and even airflow in the real world during gameplay - creating an Ambient Intelligent environment in the process.

Blending a scripting language, software engine and architecture, amBX has been designed to deliver all-new player experiences through enabled devices such as LED colour-controlled lights, active furniture, fans, heaters, audio and video, all placed strategically around a player's room. amBX goes even further to provide the support framework for peripheral manufacturers to develop these enabled products, empowering both developers and publishers to amBX-enable and enhance their games.

Philips Electronics has confirmed that it will be producing a range of amBX-enabled peripherals, with a number of other high profile manufacturer announcements imminent.

"amBX provides an excellent platform for us to expand our business with a line of completely new peripherals," explained Engelbert van Pelt, Manager New Business Development, Philips Peripherals & Accessories, "where we can build on our technology strength, and especially our world class lighting technology. We're very excited about the new dimensions this will give to the game experience."

GDC has also heralded the eagerly-awaited arrival of ambient intelligence in games development with the signing of agreements with UK-based Revolution Software and Sumo Digital as official amBX developers.

"amBX will allow us to deliver a level of sensory realism in our games that just hasn't been possible to date," commented Charles Cecil, Managing Director, Revolution Software. "This is vital in an adventure game which relies on drawing the player into a rich emotional experience. amBX really has broken the gaming mould and the possibilities for both game developers and players are extraordinary. We plan to use amBX in all our games."

Philips amBX supports third party software and hardware manufacturers to develop their amBX-enabled products through technology licensing. As part of a comprehensive licensing program partners will receive full support from the amBX development team including engineering, scripting services, training, software development kits and hardware reference designs.