55DSL items are specifically tailored to the game, bringing with them the unique style and tone of the brand. Exclusively designed clothing for the game, will be available only through local EA events around the world and pre-order campaigns.

Andrea Rosso, the Creative Director of 55DLS is enthusiastic, “When the opportunity to work with EA, and in particular Need for Speed™ Carbon, came along, it seemed like a natural progression for us. I’m a gamer and I’m going to play this game for sure so to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me.”

“This partnership adds another layer of authenticity to our role in street culture”, says Larry LaPierre, Executive Producer. “Having 55DSL integrated so tightly within Need for Speed™ Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action.”

Need for Speed™ Carbon will be available for Xbox 360, PS3 and Wii as well as the PS2, Xbox, GameCube, Nintendo DS, GBA, PSP, and PC.