The success of Dead Rising and its million sales can be attributed in part to Capcom’s early embracing of next-generation development with an emphasis on high quality that has become a Capcom trademark, along with internal reforms to facilitate Capcom’s success in the global market. In addition, Capcom’s use of an integrated development environment is one of the many methods being employed to improve efficiency and help take advantage of the cutting-edge functionality in next-generation systems.

Dead Rising is an action horror game that follows the harrowing tale of Frank West, an overly zealous freelance photojournalist in pursuit of the story of a lifetime. What he finds is a small suburban town completely overrun by zombies. He seeks refuge in the local shopping mall, but soon learns it is far from the safe haven he had thought.

Dead Rising takes place over 72 hours, during which Frank must unravel the mystery behind the catastrophe and survive the dangerous swarm of enemies that lie in wait. The unprecedented level of freedom provides players with a vast array of gameplay possibilities to do anything and everything they’ve wanted to do in a mall. Hundreds of unique objects can be used as weapons to fend off the hordes of zombies - everything from golf clubs and baseball bats to cash registers and stuffed animals. Additional outfits for use in-game are available for free download on Xbox Live? Marketplace, and there are plenty of other options to customize Xbox 360 experience with Dead Rising themes.

Dead Rising, rated M for Mature, was released on August 8 in North America, Sept. 8 in Europe and Sept. 28 in Japan.