While other game systems have vanished from the market, PS2 continues to exhibit strong momentum, a testament to the design and technology at the core of the product and demonstrating SCEA's commitment to a 10-year product lifecycle.

"While today's anniversary celebrates PS2's past, we're very excited for its future," said Jack Tretton, President and Chief Executive Officer for SCEA. "We look forward to the platform's continued growth and expect to sell approximately 12 million units worldwide by the end of March, leading us to anticipate that PS2's lifecycle will exceed that of the original PlayStation(R). Never before has an in-home game system experienced this type of worldwide success on such a long-lasting scale."

Since its inception, PS2 has had a tremendous impact on the industry, helping to establish the DVD format as well as giving gamers some of the most popular software titles in video game history, spanning all genres. Currently there are nearly 1,500 titles in PS2's software library and this number will continue to grow with more than 160 new games expected in North America throughout the holidays and by the end of March 2008 including Guitar Hero III: Legends of Rock, High School Musical: Sing It, Madden NFL 08, Manhunt 2, NBA '08, Rock Band, and Buzz.

SCEA is also bringing a whole new look to PS2 this holiday with the release of a limited edition Ceramic White PS2 bundled with SingStar Pop and two high-quality USB microphones. The new PS2 bundle will be available in North America in early November for a suggested retail price of US $149.99/C$149.99 and features the same, ultra-sleek design and functions of the current PS2 including access to the large catalog of PS2 and PlayStation software titles as well as DVD and CD playback, digital surround sound, two memory card slots and an integrated Ethernet port for network gaming.