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Majority of Kids are Playing Video Games, But Not with Their Parents

by Rainier on Nov. 12, 2007 @ 2:42 p.m. PST

A new poll by AOL Games/AP reveals 80% of all children between the ages of 4 and 17 regularly play computer or video games, while 38% of all adults admit to playing computer or video games, with 45% of those actually being female.

“These findings underscore gaming’s broadening reach,” said Ralph Rivera, Vice President of AOL Games. “It's not about eating dots and shooting pixilated aliens anymore. Today, games are multi-million dollar productions that range from kid-friendly to adults-only fare.”

When parents were asked how many hours a week they spend playing video games with their kids, 43% stated that they never play with their kids, while 30% stated less than an hour. Younger parents were found to be more likely to play games with their kids than older parents.

18% of those surveyed said they were very or somewhat likely to purchase a video game console like an XBox, Nintendo, or Playstation during the upcoming holiday season, while 35% stated they were very or somewhat likely to purchase video games. When it comes to selecting a video console, a majority (51%) of those planning to purchase a console during the holiday season stated that price was the most important factor followed by recommendations from friends and family (34%).

The poll finds that more than half of all adult gamers are under 40 years old, while 27% are under the age of 30. Only a third of all adult gamers are married and have children. The typical adult gamer spends 2 hours each week playing video games. This number increases to 4 hours per week for fans of shooter games, and 5 hours for fans of adventure and role playing games. 93% stated they usually play online games at home, while 5% admitted to playing at work or school.

41% of all gamers are classified as “hardcore gamers,” those who spend at least 3 hours per week playing video games, while light gamers (31%) play less than an hour per week on average. Hardcore gamers are younger than other gamers with 59% under the age of 40 and 32% under 30. 58% of hardcore gamers are male, while 42% are female. Light gamers are more likely to be female, in their 40’s and employed full-time. A majority (68%) of light gamers are married versus 50% of hardcore gamers.

The AP-AOL Games poll of 2,016 adults and 770 gamers was conducted from October 9-11 and 16-18 by Ispos, an international public opinion company. The margin of error for all adults is ±2.2 for all adults, ±3.5 for Gamers.

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