Head of Games at Play.com, Gian Luzio said: “The UK audience has been starved of a gaming lifestyle show and we are delighted that we are bringing Play.com Live to the market. We’re really excited about the proposition that Play.com Live will offer and through our consumer research it proves that this is exactly what they desire.

Luzio continued: “Play.com Live provides a great platform for all games publishers to showcase their games for 2008 and Wembley provides a fantastic venue for an entertainment show. We have some fantastic plans for this, ensuring it appeals to the mainstream audience both young and old”

Play.com Live will take place over the weekend of the 15th and 16th March 2008 at Wembley Stadium.

Tickets will go on sale from December 3rd 2007 and will be exclusively available from www.play.com