Previously known as Subarashiki Kono Sekai on its release in Japan. The World Ends With You is an innovative new title from Square Enix that fully utilizes the capabilities of the Nintendo DS, and takes major influence from Japan’s modern day culture including its people, music, clothes, food and design.

Set in Tokyo’s trendiest district, the story begins with the lead character Neku waking up to find a phone message stating he has only 7 days before he will cease to exist. Only with the coolest fashions, friends and fighting skills can Neku restore hope to the city’s population and prevent being stricken from existence altogether!

John Yamamoto, president and chief executive officer of Square Enix Ltd. comments, “Square Enix has traditionally been associated with RPG’s set in fantasy lands, but The World Ends With You is our first ever game to be set in modern times and real-life locations. The use of the NDS functionality is second to none. We believe gamers of all ages and abilities will be able to enjoy all that The World Ends With You has to offer.”

The story begins as our hero, Neku, wakes up amidst the hustle and bustle of Shibuya, Tokyo. Confused and disoriented, he receives a message on his phone warning him that he will cease to exist unless he completes a certain mission. With his life seemingly on the line, Neku plunges into the back streets of the urban labyrinth...

Features

• Experience the urban grit and neon of the coolest district in Tokyo with a distinctive, high quality style of in-game artwork
• Meet an achingly hip cast of characters each with an interesting personality and stylish sense in fashion, music and culture
• Highly innovative and intuitive combat system that makes full use of the Nintendo DS Touch Screen, Dual Screens and Microphone like no other game before it!
• Use fantastic psychic powers to read the thoughts of the population, put words into people’s minds, and move objects to help you progress in your adventure!
• Immerse yourself in an amazing audio soundtrack featuring a diverse fusion of bleeding-edge hip-hop, rock, and techno
• A tale of friendship, hope and overcoming your challenges, creatively told with a modern edge
• Shop till you drop! Keep abreast of the latest Trends to stay one step ahead of the fashion scene and your enemies. Trade items with friends using Nintendo Wi-Fi Connection too
• Action-packed minigame fun that can be enjoyed by up to four players via DS Wireless Play!
• Engage the Chance Encounter mode via DS Wireless Play to share data with fellow game users you bump into in the real world

The World Ends With You will be released exclusively on the NDS across all PAL territories in spring 2008.