"We have aggressively expanded THQ's internal Studio System with a focus on creating innovative, new intellectual properties that take full advantage of the latest gaming technologies," said Jack Sorensen, executive vice president of worldwide studios, THQ. "Mass Media brings a wealth of gaming expertise to our talented, extremely collaborative Studio System."

Mass Media will join THQ's existing group of 15 internal studios working on several next-generation products across console and handheld systems, as well as Windows PC. Recent, award-winning new property launches from THQ's Studio System include Company of Heroes from Relic Entertainment and Saints Row from Volition, Inc.