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"The Apprentice is a great property that reaches the mass consumer in a big way," said Ariella Lehrer, CEO of Legacy Interactive. "Games provide a compelling medium to extend the show's challenging business tasks and to expand the franchise to new audiences."
The Apprentice: Los Angeles game will immerse players in the high-stakes business world of "The Apprentice," giving them the opportunity to compete in corporate America's toughest job interview. Timed to launch during the sixth season of the TV show, the game will feature Donald Trump, as well as both winners and key contestants from past seasons. The game will take place in iconic LA settings such as Santa Monica beach and Rodeo Drive in Beverly Hills. The player's task is to find and serve customers as efficiently and strategically as possible, thereby earning more money than the other team.
"The Apprentice lends itself perfectly to the interactive entertainment medium," said Conrad Riggs, of Mark Burnett Productions. "We know fans of the show fantasize about what it must be like to take on Donald Trump's challenges and face him the infamous boardroom, and now they will get that opportunity in the video game. It's a great complement to the television show."