Advertisers are embracing Massive’s ability to uniquely engage and target the growing gaming audience globally. More than 200 campaigns have run to date from a diverse roster of more than 100 advertising clients. Repeat customers include Dell Inc., the Discovery Channel, Intel Corporation, NBC Universal Inc., the U.S. Navy, and Verizon. Categories represented include automotive, entertainment, retail, apparel, consumer packaged goods, sports, technology, financial services and telecommunications.

“Our focus at Massive continues to be connecting blue-chip global marketing partners with the appropriate gaming audience through our relationships with major game publishers,” said Cory Van Arsdale, CEO of Massive. “During the past two years we’ve defined the dynamic in-game advertising business and continue to renew previous marketing partnerships as well as welcome new marketing partners and publishers to the Massive network.”

Recent and upcoming title additions to the Massive network include the highly anticipated “Crackdown,” Massive’s first partnership with Microsoft Game Studios, which launched Feb. 20 on Xbox 360; EA’s high-profile “DEF JAM: ICON,” which launched March 6; 2K Sports’ “Major League Baseball 2K7,” which launched Feb. 26 on both Xbox and Xbox 360 platforms; and the latest installment in Ubisoft’s best-selling Tom Clancy franchise, “Tom Clancy’s Ghost Recon Advanced Warfighter 2,” on both Xbox 360 and PC. As of March 2007, the complete list of Xbox 360 titles live in the Massive network will include these:

• “Crackdown” (Microsoft Game Studios)
• “DEF JAM: ICON” (Electronic Arts)
• “Major League Baseball 2K7” (2K Sports)
• “NBA 2K7” (2K Sports)
• “Need for Speed Carbon” (Electronic Arts)
• “Tom Clancy’s Ghost Recon Advanced Warfighter 2” (Ubisoft)
• “Tom Clancy’s Rainbow Six Vegas” (Ubisoft)
• “Tom Clancy’s Splinter Cell Double Agent” (Ubisoft)