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THQ Signs In-Game Advertising Deal With Double Fusion

by Rainier on April 9, 2007 @ 1:04 p.m. PDT

Double Fusion announced that it has added upcoming titles from THQ to its premium network. The agreement grants Double Fusion advertising representation across certain platforms for a number of THQ's highly anticipated titles, such as Juiced, MX vs ATV and Stuntman franchises.

"Through the new console cycle, we see an increasing opportunity to incorporate both integrated and dynamic in-game advertising into many of THQ's owned franchises," said Scott Guthrie, senior vice president of North American Sales and Distribution, THQ. "We look forward to working with Double Fusion and their prominent group of advertisers to deliver programs that both drive awareness for our ad partners and serve to enhance players' overall gaming experience."

Double Fusion will offer marketers the opportunity to reach players of THQ's leading properties by incorporating their brands into actual gameplay. The games will also feature a rich array of dynamic advertising placements, allowing advertisers to reach millions of gamers through real-time media buys. Double Fusion also offers consumer targeting, measurability, and flexibility in delivering advertising content.

"THQ's top games reach an enormous audience, critical to effective advertising," said Jonathan Epstein, President and CEO of Double Fusion. "The addition of these next generation franchises allows us to offer an even more robust network to brands and marketers."

The agreement with THQ underscores Double Fusion's commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities. Double Fusion is committed to maximizing revenues for its publisher and developer partners and building a portfolio of top franchises across all viable gaming systems including console and PC, massively multiplayer online, casual online, as well as advanced online games. Double Fusion is currently seeking approval of their technology for all console platforms.

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