Based in Utah, Eat, Sleep, Play is a newly formed company founded by David Jaffe, a former creative director for SCEA's Santa Monica Studios; and Scott Campbell, the founder of Incognito Entertainment, a dedicated development studio also under the SCEA Santa Monica Studios banner. Jaffe is perhaps best known as the co-creator and game director behind the multi-million PlayStation platform franchises Twisted Metal on PS one & PS2 and God of War on PS2. Campbell, a long-time collaborator with Jaffe and co-creator of the Twisted Metal titles, is currently receiving industry praise for Incognito's PS3-exclusive online air and ground combat game Warhawk. Additionally, Jaffe and Campbell recently collaborated efforts on Calling All Cars, a popular exclusive downloadable title for PSNetwork.

In addition to the multi-year, multi-title deal to create titles for the PlayStation family of products, the company will also be creating Twisted Metal: Head On for PS2, which is scheduled to be released this winter. Twisted Metal: Head On will feature lost levels from the never released Twisted Metal: Black Part II and a documentary on the series.

"We are extremely pleased to be working with David and Scott and supporting them in their new endeavor," said Shuhei Yoshida, senior vice president, product development, SCEA. "Through hit after hit, they have established themselves as two of the most talented individuals this industry has ever seen, and I look forward to seeing what kind of further gaming innovation they can bring to the PlayStation brand through our new development deal."

In conjunction with today's news, SCEA confirmed that the core members of the Incognito team responsible for Warhawk will remain within the SCEA Santa Monica Studios fold, headed up by Dylan Jobe, and will continue to produce content for this highly-anticipated title. Jobe, game director for Warhawk, is known for his work on the popular hit titles War of the Monsters and Twisted Metal: Black for PS2.