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New Super-Ego Games Developer Goes Next-Gen

by Rainier on July 31, 2007 @ 10:08 a.m. PDT

Super-Ego Games has entered the next-gen arena, with plans to redefine the videogame industry through distinct and innovative titles focusing on rich, character-driven storylines. Founded on the principle of creating games with character, it has developed its own in-house engine, and plans to roll out a major IP title in fall of 2007

Run by Bob Welch, Greg Easley and Bo Lasater, Super-Ego Games will create innovative next-generation products brimming with vivid characters and interesting stories. This new character-driven approach to game design is the driving force behind Super-Ego Games. The team has developed a proprietary engine that will mold carefully crafted storylines and character interactions for next-generation consoles and high-end PCs. Super-Ego’s technology also expedites the creation of web and television content.

“We want our products to extend the reach of interactive entertainment beyond the core gamer and into the mainstream,” says Bob Welch, CEO and Executive Producer, Super-Ego Games. “Our goal is to create games with engaging characters and storylines that appeal to mass audiences, while taking advantage of next-gen technology. We know, and our market research has proven, that both casual game players and traditional gamers are looking for something new, accessible and enjoyable.”

Bob Welch, C.E.O. of Super-Ego Games, brings over 20 years of experience in the videogame industry working at high profile electronic gaming companies including Atari , Infogrames, Hasbro Interactive and Parker Brothers. While at Atari, Welch was Executive Producer in the strategy game business, where he was responsible for franchises that generated $250 million in revenue for the company. Welch worked on critically acclaimed titles such as Rollercoaster Tycoon 3, Act of War, Sid Meier’s Pirates, Civilization, Risk, Atari Anthology and more. While at Hasbro Interactive, Welch was Director of Business Development and later became Creative Director, working on numerous licenses including Zapper, Axis and Allies, Atari PurePlay, Clue and others. Welch’s credits also include Bop It from Parker Brothers, which has sold over 20 million units to date. Welch received a BFA in Industrial Design from Massachusetts College of Art.

Greg Easley, co-founder and President of Super Ego Games, has over 12 years experience in the videogame business. In 1996, Easley founded Bottle Rocket, a pioneering game developer that designed online products for clients including ESPN, HBO, Major League Baseball, Electronic Arts and MTV. After five years and over 100 successful game releases, Easley sold Bottle Rocket to digital television company ACTV, where he stayed on for a year to oversee operations. In 2001, Easley met Bo Lasater and began Super-Ego Games. Easley graduated from the University of Virginia with high distinction and spent two additional years in the Modern Studies graduate program there.

Prior to meeting Easley and forming Super-Ego Games, Bo Lasater worked in game development and the high tech arena. At multi-media developer Morgan Interactive, Lasater worked as a designer and programmer and oversaw strategic initiatives in outsourcing and new art and animation techniques. Lasater then helped found online systems integrator Fort Point Partners where he worked with high profile companies such as Estee Lauder, ETRADE, Hewlett-Packard and J.Crew. In 1999, he helped found his second company, Totality, an application and infrastructure management system with clients such as Best Buy, American Airlines and Martha Stewart. Lasater graduated from Princeton University and later received a Masters in Computer Science and an MBA from Rice University.

Super-Ego Games will be making additional announcements in coming weeks.

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