Beijing 2008 will be an authentic simulation of over 35 events from the upcoming Beijing 2008 Olympic Games and will allow gamers to experience the thrill of competing in many of the official venues ranging from the famous Beijing National Stadium (the “Bird Nest”) to the National Aquatics Center (the “Water Cube”).

In addition, Beijing 2008 will incorporate innovative control schemes that allow novice gamers to learn how to play the game, while providing experienced gamers the chance to set new records. Through the addition of superb online gameplay and a variety of game modes never seen in an official video game of the Olympic Games before, Beijing 2008 will be the new benchmark for the sporting genre and truly allow gamers to experience the “Olympic Spirit.”

“Beijing 2008 will set a new standard for sports games in this genre,” commented Hugh Binns, Director of Eurocom. “With a huge number of events, innovative control schemes to benefit new and experienced gamers, online multiplayer modes providing hours of entertainment and stunning high definition graphics, Beijing 2008™ will be a fantastic experience.”

“SEGA has truly embraced the spirit of the Olympic Games first with the launch of Mario & Sonic at the Olympic Games™ and now with the official video game for the Beijing 2008 Olympic Games,” said Don Mesa, Marketing Director of SEGA of America. “The addition of online play in an Olympic title revolutionizes the franchise and has brought the scope of international competition to the gamer at home for the first time.”

“Extending our relationship with SEGA to include the Official Video Game of Beijing 2008 strengthens the opportunity to build upon the success of Mario & Sonic at the Olympic Games. We feel certain that SEGA will further the success of Athens 2004, thereby delivering what will be an outstanding, quality gaming experience”, stated Raymond Goldsmith, Chairman and CEO of International Sports Multimedia.

Boasting over 35 events, an authentic look and feel, superb online gameplay uniting gamers across the globe, brand new control schemes and a variety of game modes never seen in an official video game of the Olympic Games before, Beijing 2008™ will be the new benchmark for the sporting genre and truly allow gamers to experience the “Olympic Spirit”.

The online functionality of all three platforms will ensure that for the very first time, fans of the Olympic Games will be able to experience the thrill of competing against other gamers across the globe in the world’s greatest sporting event.