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EA And Take Two License NVIDIA PhysX Technology

by Rainier on Dec. 9, 2008 @ 1:43 p.m. PST

NVIDIA announced that Electronic Arts and Take Two have each licensed its PhysX acceleration technology as a development platform which will be available for their respective studios worldwide.

“PhysX is a great physics solution for the most popular platforms, and we're happy to make it available for EA’s development teams worldwide,” said Tim Wilson, Chief Technology Officer of EA’s Redwood Shores Studio. “Gameplay remains our number one goal, with character, vehicle and environmental interactivity a critical part of the gameplay experience for our titles, and we look forward to partnering with NVIDIA to reach this goal.”

With GeForce GPU-accelerated physics, the world literally comes to life: walls can be torn down, trees bend in the wind, and water flows with body and force. The massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what’s possible today on traditional platforms, and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, PhysX supports hardware scaling with the GeForce GPUs to deliver much faster performance and richer environments on multi-GPU gaming platforms.

PhysX technology works across all major gaming platforms, including Nintendo Wii, Playstation 3, Xbox 360, and the PC, and can be accelerated by both the CPU and any CUDA™ general purpose parallel computing processor, including NVIDIA GeForce GPUs. The massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what’s possible today on traditional platforms, and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, NVIDIA PhysX technology will deliver faster performance and richer environments based on the number of GPUs or CPUs in the PC, or the varied computing capacities of today’s console platforms.

“PhysX offers tremendous benefits to developers and gamers and we are thrilled Electronic Arts has chosen PhysX to bring new levels of realism in their games,” said Ujesh Desai, vice president of GeForce desktop business at NVIDIA.

“We are very impressed with the quality of the PhysX engine and we licensed it so our studios can use this solution early in development,” said Jacob Hawley, technology director for 2K. “Developing games with an interactive story and immersive gameplay remains our number one priority, and aligning with technology leaders like NVIDIA allows our teams to concentrate on making great games.”

“NVIDIA and 2K Games are dedicated to advancing technology that powers gaming,” said Ujesh Desai, vice president of GeForce desktop business at NVIDIA. “We look forward to working with the leaders in the industry to bring some amazing new games to market.”

2K Games will be using PhysX for its upcoming title, Borderlands, developed by Gearbox Software, among other future releases.

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