Created by id Software as an all-new way to deliver the excitement and energy of first-person multiplayer action to a broader audience than ever before, Quake Live offers game players of all skill levels a totally free and easily accessible multiplayer game and community through a single website at quakelive.com. Every element of the experience, including friends lists and communication, sponsored events and tournaments, matchmaking, stats tracking, and even the game itself is accessed and delivered free of charge through the web browser. Integrated with IGA's proprietary SDK, Quake Live will offer companies and agencies fresh opportunities to dynamically-target brands to audiences within a broadly accessible version of one of the world's premiere game franchises, while also offering gamers a totally free premium game, fun events and a vibrant, active community of other players.