Angel Cat Sugar is a brand created by Yuko Shimizu, the creator of world-wide success Hello Kitty, and has been sold in Japan since 2003 as toys, merchandise etc. Ms. Shimizu used to work for Sanrio, but stepped out a number of years ago and started her own character Angel Cat Sugar. In 2007 Angel Cat Sugar came to Europe and the rest of the world through Bruno Productions B.V. licensing firm, based in the Netherlands, and is now quickly spreading across Europe as a licensing brand. Bruno Productions, holds the rights to Angel Cat Sugar for all territories in Europe.
The brand story evolves around Angel Cat Sugar, a princess in a world of angels, and her three mice friends Parsley, Thyme and Basil.
“We are very happy to have found a committed partner such as Pan Vision to bring Angel Cat Sugar to the games market. This is the start of a new business relationship between Pan Vision and Bruno Productions, and from both sides we hope to expand this relationsship in the future to new markets, formats and possibly also other brands,” says Nelleke Bruno, CEO and Attorney-at-Law of Bruno Holding B.V.
“Angel Cat Sugar is an exciting fast-growing brand that suits our catalogue and future publishing plans perfectly,” says Egil Strunke, Sr Business Development Director at Pan Vision, “While we are working on the game, Bruno Productions is spreading the license to all kinds of new products and markets, so a spring -09 release should be ideal from a timing point of view as awareness of the brand will be high,” finishes Strunke.
The games are planned for simultaneous NDS/PC release all over Europe in spring 2009.