A small group of socially conscious people from three continents have developed an online game designed to help the environment and fight poverty in the real world by turning game rewards into real-life help for social and environmental causes.

The game, called Glupod, will debut worldwide on May 30. It's the brainchild of Ioannis Tsiokos of Athens and a small band of colleagues at Something, Inc. who collaborate online from Greece, India, the United States and the United Kingdom.

Glupod players will be able to provide food for a starving child in Africa, protection for a whale species going extinct or offset carbon emissions and help fight global warming - all by playing Glupod, the first Video Game to deliver direct emotional fulfillment to the player.

In a nutshell, Glupod gives gamers a variety of real-world causes to choose from and enables them to convert their in-game winnings into actual help for that cause.

"A Glupod gamer has a real purpose and a human mission," says Ioannis, managing director and co-founder of Something Inc. "Glupod is more than a game. It's a simple, fun way to do good that anyone with a computer and access to the Internet can participate in."

"Being a casual game at its core, Glupod is a simple and emotional online experience that both children and adults can enjoy in their free time" says George Rokas, an angel investor in Something Inc. "Glupod fosters human fulfillment by enabling players to make substantial difference in the world in small chunks of time. Giving back has never been so much fun."