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MCV Industry Excellence Awards 2008

by Rainier on April 11, 2008 @ 3:50 a.m. PDT

Hosted by the UK trade magazine, The MCV Industry Excellence Awards 2008 saw Nintendo grab three honors (Games Publisher, PR Team and the prestigious Grand Prix Award). Other big winners included Assassins Creed as new Games Brand, GAME as Specialist Retailer, Play.com as Online Retailer and Cooking Mama as Sales Triumph.

The MCV Industry Excellence Awards are voted for by a panel of over 100 of the industry’s most influential executives. The judges are spread across all areas of the business, offering an unprecedented pool of knowledge and influence.

If Microsoft’s trio of awards wasn’t success enough, this is also the third time the publisher has bagged the ridiculously-prestigious Grand Prix Award: awarded by the magazine’s editorial team to the firm or individual they feel has contributed the most to the business in the previous 12 months.

“The last 12 months has been an amazing – and often unpredictable – ride for the games industry,” says Stuart Dinsey, managing director of Intent Media, publisher of MCV and MCUK.com. “From the departure of Ken Kutaragi in April 2007, to this month’s launch of Wii Fit, it’s been an incredible year – and it’s been an honour for MCV to be right at the heart of the business yet again. The winners of a 2008 Industry Excellence Award can quite rightly claim to have been at the very top of their game – during gaming’s biggest ever year.”

The MCV Industry Excellence Awards Winners in full:

INDEPENDENT RETAILER: Winner: Grainger Games

Finalists: Playtime Video Games, Console Connections, Powerplay, Ninja Games

SPECIALIST RETAILER: Winner: GAME

Finalists: Gamestation, CHIPS, Gameseek, Gamestop

ENTERTAINMENT RETAILER: Winner: HMV

Finalists: Zavvi, Woolworths, Blockbuster, Asda

ONLINE RETAILER: Winner: PLAY.COM

Finalists: Amazon, Gameseek, Shopto.com, Tgrav.com

STAR STORE: Winner: ZAVVI, OXFORD STREET

Finalists: Gamestation (Hull), Playtime Video Games (Doncaster), Gamestation (Birmingham), HMV (Trocadero)

PR TEAM: Winner: Microsoft/RED

Finalists: Microsoft/JCPR, EA/Shine, SCE/Shine, Vivendi/Indigo Pearl

GAME CAMPAIGN: Winner: HALO 3 (Microsoft)

Finalists: Touch! Generations range (Microsoft), FIFA ’08 (Electronic Arts), Mario & Sonic (Sega), Call of Duty 4 (Activision)

NEW GAME BRAND: Winner: ASSASSINS CREED (Ubisoft)

Finalists: Uncharted: Drake’s Fortune (SCE), Mario & Sonic (Sega), Bioshock (2K Games), Mass Effect (Microsoft)

TRADE MARKETING TEAM: Winner: Electronic Arts

Finalists: Sony Computer Entertainment, Activision, THQ, Microsoft

MARKETING TEAM: Winner: Microsoft

Finalists: Microsoft, Ubisoft, Electronic Arts, Sony Computer Entertainment

UK DEVELOPMENT TEAM: Winner: Codemasters

Finalists: Bizarre Creations, Sports Interactive, Criterion, Rebellion

DISTRIBUTION TEAM: Winner: CENTRESOFT

Finalists: Koch Media, Gem, Advantage, Trilogy

SALES TRIUMPH: Winner: COOKING MAMA (505 GAMES)

Finalists: HSM: Sing It! – Disney Interactive Studios, Mario & Sonic – Sega, Assassin’s Creed – Ubisoft, Devil May Cry 4 - Capcom

SALES TEAM: Winner: Ubisoft

Finalists: Activision, THQ, Electronic Arts, Microsoft

GAMES PUBLISHER: Winner: Microsoft

Finalists: Ubisoft, Activision, Electronic Arts, Microsoft

RETAIL ADVISORY BOARD: SPECIAL RECOGNITION: Winner: PAUL DONNELLY (GEM)

Finalists: Rob Gross, Dave Gould (Vivendi Games), Jonathan Grimes (Microsoft), Penny Humphrey (Electronic Arts), Rosemary Buahin (Sony Computer Entertainment)

GRAND PRIX: Winner: Microsoft

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