Beijing 2008 will be an authentic simulation of over 35 events from the upcoming Beijing 2008 Olympic Games and will allow gamers to experience the thrill of competing in many of the official venues ranging from the famous Beijing National Stadium (the “Bird Nest”) to the National Aquatics Center (the “Water Cube”).

In addition, Beijing 2008 will incorporate innovative control schemes that allow novice gamers to learn how to play the game, while providing experienced gamers the chance to set new records. Through the addition of superb online gameplay and a variety of game modes never seen in an official video game of the Olympic Games before, Beijing 2008 will be the new benchmark for the sporting genre and truly allow gamers to experience the “Olympic Spirit.”

Boasting over 35 events, an authentic look and feel, superb online gameplay uniting gamers across the globe, brand new control schemes and a variety of game modes never seen in an official video game of the Olympic Games before, Beijing 2008 will be the new benchmark for the sporting genre and truly allow gamers to experience the “Olympic Spirit”.

The online functionality of all three platforms will ensure that for the very first time, fans of the Olympic Games will be able to experience the thrill of competing against other gamers across the globe in the world’s greatest sporting event.

“These talented individuals epitomize what it is to be an Olympic athlete and we are extremely excited to have them grace the cover of our Beijing 2008™ video game,” said Sean Ratcliff, VP of Marketing, SEGA of America, Inc. “With Beijing 2008™, SEGA is striving to develop the very best Olympic video game ever and we couldn’t be more proud to have them represent our game and our country this summer.”

Amanda Beard, a seven time Olympic medalist, is expected to continue her success as she prepares for her fourth Olympic Games this year in Beijing, China. She has competed in the Atlanta 1996 Games, Sydney 2000 Games and Athens 2004 Games, making her one of the most prolific Olympic athletes ever. Amanda became the second youngest gold-medal swimmer in USA swimming history when she won her first gold medal at the Atlanta Games at the age of 14. She currently holds the Olympic Record in the 200m breaststroke and the American record in the 100m breaststroke, 200m breaststroke and 200m individual medley.

Tyson Gay will be sprinting for the title of “Fastest Man on Earth” as he makes his bid to win gold and shatter Olympic Records this year at the Beijing 2008 Games. Last summer, he became a double World Champion at 100m and 200m, and topped that off by winning gold as part of the U.S. 4x100m relay team. Tyson was selected as the IAAF (International Association of Athletics Federations) male World Athlete of the Year for 2007 and is currently ranked #1 in the world.

Nastia Liukin is a Senior International Elite gymnast and is expected to be one of the top contenders on the U.S. Women’s Gymnastic Olympic Team. Specializing in uneven bars and balance beam events, she is a two-time world champion, a six-time world medalist, a four-time U.S. National Champion and has won the American Cup titles in 2006 and 2008. Tied for the most ever, Nastia is a nine-time World Championship medalist and is widely considered to be the most graceful and artistic gymnast in the world today.

Reese Hoffa is poised to take home gold in men’s shot put, when he makes his second Olympic Games appearance of his career this summer in Beijing. A member of the U.S. Olympic Team in the Athens 2004 Games, he has earned a number of prestigious titles in his shot putting career including 2007 USA outdoor champion, 2006 world indoor champion, 2004 world indoor silver medalist and 2003 Pan American Games gold medalist. Reese is the reigning world champion in shot put and currently ranks 11th on the world all-time list for the sport.