Targeting the core fans of Marvel’s renowned green goliath The Incredible Hulk, Hasbro’s licensed toy line will include four action figures based on characters seen in the official video game from SEGA, including Bi-Beast and The Gray Hulk. The remaining two toys will be announced at Comic Con in San Diego, CA in July 2008. The figures will be available for an approximate retail price of $9.99 each and are recommended for ages 4 and up.

"We are extremely excited about teaming up with Hasbro," said Sean Ratcliffe, Vice President of Marketing at SEGA of America, Inc. "The Hulk franchise is the most recognized brand in the Marvel Universe and the anticipation surrounding the release of Incredible Hulk movie, video game and Hasbro’s toy lineup are a winning combination."

Based on the blockbuster Marvel franchise and comic book saga, The Incredible Hulk video game is an intensely realistic third-person action title that will be available on all major video game platforms in June 2008. With the upcoming release of The Incredible Hulk video game, the new toy line from HASBRO is a must-have product for any HULK fan.

“Hasbro is thrilled to be working with SEGA to bring Hulk fans four very special action figures based on several Marvel characters appearing in the video game,” said Eric Nyman, Vice President of Boys Marketing at Hasbro, Inc. “The action figures and video game are two great ways for kids and fans to experience The Incredible Hulk and expand their Hulk collections.”

Based on the film and the popular comic book series created by Stan Lee and Jack Kirby, The Incredible Hulk is being developed by Edge of Reality and published by SEGA for next-generation consoles and the PC. Fueled with fury, SEGA’s The Incredible Hulk features key moments from the film, as well as additional plot lines and characters from the character’s rich comic-book universe. Players smash through New York City, battling gigantic enemies amidst soaring skyscrapers in a massive open world.

Fast-paced and action-packed, the blockbuster franchise and comic book saga will unfold for the first time on next-generation platforms, as Banner scours the planet trying to find anything to help him fight his involuntary rage. Take the role of one of Marvel's most powerful Super Heroes in The Incredible Hulk, an intensely realistic third-person action video game. Gamers can demolish anything in their path, including lampposts, passing cars and even buildings. The fury-fueled game also features key moments from the film, as well as additional plot lines and characters from The Incredible Hulk universe. Players crash through New York City, battling gigantic enemies amidst soaring skyscrapers in a massive open world.

SEGA brings the film's A-list actors to the game to create a more authentic experience. Edward Norton (Fight Club, The Italian Job, The Illusionist) plays scientist Bruce Banner, a man desperately seeking to rid himself of the unbridled force of rage within him: The Hulk. Liv Tyler (The Lord of the Rings trilogy, The Strangers) is Dr. Betty Ross, Banner's love interest, while Tim Roth (Reservoir Dogs, Pulp Fiction) voices Emil Blonsky (alter ego of The Hulk's archenemy, The Abomination). Tim Blake Nelson (Syriana, Meet the Fockers) portrays Dr. Samuel Sterns, and William Hurt (Into the Wild, The Village) plays General Thaddeus "Thunderbolt" Ross, the man who wants to capture The Hulk and brutally exploit his power.

Features :

• Unlimited Destruction: Become the Incredible Hulk and experience unlimited destruction. Players can demolish anything in their path and also use it as a weapon – pieces of a crumbling building…a passing car…a street lamp. Players can even demolish buildings with their bare hands. Damage is persistent, and gamers can use it to gain access to previously unreachable areas.
• Powerful Rage: Rage is power. Build the Hulk’s rage to learn powerful moves. Cause unheard-of damage to gain and upgrade his abilities.
• Incredible Scale: New York City’s towering skyscrapers allow for exciting vertically based gameplay, while powerful, massive enemies such as Bi-Beast and the Abomination challenge the Hulk’s might.
• Dynamic Open World: A realistic next-gen, open-world representation of Manhattan provides gamers with an immense playground of destruction that also contains sub-quests, minigames, and a story that reaches beyond the film to include elements from classic Marvel comics.

The Incredible Hulk is in development for NDS, PS2, Wii, PS3, X360, and PC, currently scheduled for release late June 2008.

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