The game’s main story mode, Ultimate Contest, revolves around the Leaf Village where the All-Out Ninja Tournament is being held between the rival Leaf and Sand ninja. The winner of the tournament will be crowned Hokage and will be able to put forward a new rule for the Leaf Village, but this power must not fall into the wrong hands. To ensure this does not happen, the player enters the Naruto world to explore the massive 3D rendered Hidden Leaf Village, engage in all out battle royale matches, interact with residents in the village and complete over 55 missions.

Players can choose their favourite ninja from the most extensive selection of over 40 playable characters from the hit anime TV show including Naruto, Sasuke, Itachi, The Hokages, The Sound Ninja 4 and many more. Battles are made bigger than ever before by unleashing Ultimate Jutsu to customise favourite characters into powerful ninja warriors, and summoning gigantic creatures as allies in Summoning Mode. Naruto: Ultimate Ninja 3 also offers tons of combat variety either as close combat or using a variety of ranged weapons, and support characters can be called upon to help with super attacks.

Another unique feature of Naruto: Ultimate Ninja 3 is the Hero's History mode which lets the player participate in major events and battles from the anime series through the Sasuke Retrieval Arc where the decisive battle of destiny will be played out to determine the fate of the two greatest ninja. For the first time in the series, the player can choose between English and Japanese voiceover to enhance the original flavour of the anime series.

Currently available in North America, Naruto: Ultimate Ninja 3, rated “T” for teen, is scheduled for European release in Sept. 2008.