"Sports games are one of the most popular types of games among PSP owners, and it was only natural to make our next PSP Entertainment Pack a sports-themed bundle," said Scott A. Steinberg, vice president, product marketing, SCEA. "PSP continues to have great momentum in the marketplace. We expect that the Madden NFL 09 PSP Entertainment Pack will capitalize on this momentum and strengthen PlayStation's presence in the sports genre." "EA SPORTS is extremely excited to partner with SCEA on this bundle," said Director of Marketing Chris Erb. "Combining the innovation of Madden NFL 09 with the quality of the PSP handheld gives gamers an immersive football experience."

The Madden NFL 09 PSP Entertainment Pack ($199.99 MSRP) will be available on August 12 and includes the following content. The total cost for each of the components, if purchased separately, would be more than $260, which means more than $60 of added value will be delivered to consumers purchasing this bundle.

• "Metallic Blue" PSP system; this is the only time that this special PSP color will be offered in North America.
• Madden NFL 09: Twenty years as a dynasty of gaming, Madden NFL 09 aims to deliver the most immersive gameplay, the richest online offerings and the most comprehensive feature depth in the history of thefranchise. Madden NFL 09 features legendary quarterback Brett Favre as its cover athlete.
• "NFL: In Just One Play" UMD video: Hosted by one of the most colorful and premiere receivers in the game today, Chad Johnson, NFL: In Just One Play features an inside look at some of the X factors in the league. NFL: In Just One Play, the first UMD video from NFL Films, combines sound, action and interviews to showcase some of the NFL's most exciting players including Randy Moss, Reggie Wayne, Larry Fitzgerald, Braylon Edwards, Adrian Peterson, LaDainian Tomlinson, Antonio Cromartie, Ed Reed and more.
• Beats(TM) PLAYSTATION Network voucher: Download the PLAYSTATION Network exclusive title, Beats*, to your Memory Stick PRO Duo with the included voucher. Beats is a new and exciting way to interact with your music collection on your PSP system. It breathes life in to your music by using a beat tracking technology to create gameplay from any song the player supplies. The title is currently available on PLAYSTATION Store (http://store.playstation.com).
• 1GB Memory Stick PRO Duo -- Store your photos, music, videos, and game saves.

Electronic Arts announced that Madden NFL 09 will be available in retail stores in North America on August 12, including a special collector's edition in celebration of the 20th anniversary of the game. The Madden NFL 09 20th Anniversary Collector's Edition will be the ultimate interactive NFL experience - featuring full versions of both Madden NFL 09 and the all-new NFL Head Coach 09, exclusive classic Madden NFL gameplay, and an extensive library of exclusive bonus video content.

Whether you prefer to make your moves on the field, from the sidelines or in the front office, the Madden NFL 09 20th Anniversary Collector's Edition has something for every football fan. Madden NFL 09 will feature the most immersive gameplay, the richest online offerings and the most comprehensive feature depth in the history of the franchise, while NFL Head Coach 09 has been reinvented to provide a unique new NFL experience by allowing fans to be in total control of their favorite franchises. The two games offer unique experiences and then can even interact with one another with gamers being able to import their user-designed plays from NFL Head Coach 09 and put them into Madden NFL 09 to create customized playbooks for complete control on the field.

For passionate Madden NFL fans, this year’s iteration will take authenticity and depth of gameplay to an entirely new level with more than 85 new features and enhancements, including the all-new Virtual Trainer tutorial mode. Utilizing a holographic environment, this mode teaches gamers simple concepts about playing football and how to use the controls in quick, fun and stylized drills. In Madden NFL 09, the game engine is continually assessing the player’s performance and will adapt a custom experience to every type of gamer, from newcomer to the veteran Madden NFL player.

Madden NFL 09 will also feature a network-inspired broadcast presentation. Players will benefit from the authentic football knowledge of an in-booth play-by-play and color commentary team featuring Cris Collinsworth and Tom Hammond. In addition, numerous graphical enhancements have been made, including realistic weather and grass, sleeker player models and exterior stadium views.

Madden NFL 09 gives gamers the ability to create online leagues. Avid Madden NFL fans can now take their rivalries online and compete in leagues with up to 32 teams. Online league play will feature in-depth stat tracking, player trades and a flexible scheduling option.

NFL Head Coach 09 provides the complete NFL coaching experience, offering a variety of different ways to control an NFL franchise, on and off the field, in-season and off-season. With strategic game-planning features, NFL Head Coach 09 places gamers in the coach's seat by allowing gamers to comprehensively scout the opponent, build custom playbooks, and develop a team that will adapt to the philosophy and system of an NFL franchise.

Developed by EA Tiburon, Madden NFL 09 will be available for the Xbox 360, PS2, PS3, Wii, NDS, PSP. NFL Head Coach 09 is scheduled to ship as a part of the Madden NFL 09 20th Anniversary Collector's Edition, which, at a suggested retail price of $89.99 for the complete package of Madden NFL 09 and NFL Head Coach 09 plus additional exclusive bonus content, will ship on the Xbox 360 and PS3. A standalone version of NFL Head Coach 09 will also be available at retail.