Data Design Interactive announced the opening of its US office in Sarasota in Florida, a stunning Class-A 10-storey glass elevator building which has an open-air courtyard, a fountain and overlooks the beautiful Sarasota Bay. The purpose of opening this new studio is to help provide the correct creative atmosphere required to work effectively on today’s demanding Next-Gen projects. The emphasis has been placed on providing both a natural and open work environment with sunshine 320 days of the year, a City Centre location, a ten minute walk to the sea and only a 2 hour drive to Disney, Orlando.

Stewart Green MD of DDI said, "With so many games companies losing millions, and UK companies forced to leave the country to cut costs, I ‘m pleased to be part of a British success story, and this has been a very successful year for our company. Our GODS development system has enabled us to design and publish 62 Wii Skus in under a year, which probably makes us the biggest and most reliable Wii developer in the world, our titles have sold very well and we now need to expand the company to keep up with the global demand for even more of our titles. The decision to open a US office is not an exit from the UK, in-fact our UK office is still undergoing expansion with a doubling of UK staff planned this year. The US office will be run as a separate US registered company Data Design Interactive LLC, and will initially focus on a number of Wii sports titles specific to the US market, then start work on our PS3 and Xbox360 development. Although the tax breaks for Canada are good, the weather in Florida is far better, and we thought the staff would rather work there by the beach."

Opening this office in the US will expand the company’s development team - responsible for their multi-million Nintendo Wii label Popcorn Arcade.