Developed by Ludia and FremantleMedia Enterprises, The Price is Right video game is based on the longest running game show in television history, now in its 35th season. Like the contestants on the game show, players will be able to bid on products, play the famous pricing games, and spin the Big Wheel for the chance to win prizes in the Showcase Showdown.

In conjunction with the video game launch, Ubisoft has also created The Price is Right video game website, so website visitors can sample the video game before it is available at retail stores. Visitors can also play "Punch-A-Bunch" online for the chance to win prizes such as a Wii prize pack and official merchandise. The winner of the grand prize will play "Plinko" at The Price is Right Live! show in Las Vegas for up to $5,000. More games will be available soon for website visitors to play.

The Price is Right video game will feature a single- and multiplayer mode for up to four players. Many of the classic pricing challenges that viewers have known and loved for generations, such as "Plinko,? "Three Strikes," "Hole in One," and "Cliffhanger," will also be in the game. The Wii version will have specialized controls that allow players to spin the Big Wheel, putt through "Hole In One,? or take a swing at "Punch-A-Bunch." The voice of announcer Rich Fields, actual sounds and music from the show, and classic video footage will ensure an authentic experience for players.

The Price is Right video game will be available in North America September 2008.