“Beyond the smart and audacious marketing choices we’ve made, these exciting performances are mainly due to the cutting edge gameplay experience we wanted to provide gamers with. Whereas a lot of competitors provide just mini game compilations involving babies we decided to go for an ambitious gameplay experience based on a never seen before interaction with a digital baby. The result is just impressive whether you belong to the target audience or not. The actual reward for the team is to discover each day new forums with players exchanging tips about the game. This is the sign that with My Baby we have placed casual Gaming where it should be now: mainstream but deep, valuable and impressive!” Declares Sébastien Chirpaz, Publishing Marketing Director for Nobilis.

He adds “We are now working hard on preparing the UK, Germany and US launches… All the lights are green in order to make My Baby one of the new big things on the DS in Q3/Q4 2008”.

Developed by Dancing Dots Studio, My Baby Boy and My Baby Girl was released in France, Spain, Benelux, Italy, and Portugal, in June 2008.