Set in Terraformed Mars, Blue Mars players will live out their celestial fantasies through personalized avatars. Using Shade 10 and Shade Home Design, players will easily create realistic home models and have access to a vast library of highly detailed 3D objects such as furniture, musical instruments, cars and buildings. Blue Mars occupants will have the opportunity to virtually design and inhabit their homes with these objects before actually purchasing the property.

Virtual world developer Virtual Space Entertainment, Inc. (VSE) is the newest addition to Avatar Reality Inc.'s Third Party Developer Program. VSE’s team of talented designers, led by renowned futurist Syd Mead, will create an entirely new, unique attraction that will serve as the first fully functional city for the upcoming massively multiplayer virtual world (MMVW) Blue Mars, which will launch in beta format at the end of 2008.

“It is extremely gratifying to add a brilliant team, such as VSE, to our line-up of Blue Mars Third Party Developers,” said Kazuyuki Hashimoto, president of Avatar Reality. “Our goal is to provide a variety of unique, high-quality attractions to Blue Mars users and VSE’s perspective is sure to add to this vision.”

Visitors to VSE’s virtual Blue Mars city will experience the future of entertainment, social networking, commerce and education. Retail shopping centers, entertainment venues, museums and more will give visionary entrepreneurs the best commercial opportunities of the 22nd century.

“We are thrilled to be developing the first city on Blue Mars,” said Richard Childers, CEO of VSE. “By combining the talents of our designers and the inspiration of Syd Mead’s magnificently appointed environment with Avatar Reality’s brilliant team, we expect to set a new benchmark for virtual worlds.”

Avatar Reality’s Third Party Developer Program gives game developers, CG artists and interested business partners an opportunity to create a variety of in-world attractions, 3D art assets and promotions for Blue Mars.

Blue Mars will launch in beta version at the end of 2008.