Based on internal sales projections, FIFA 10 has sold through more than 4.5 million units worldwide since launch, a 26% increase over the same period a year ago (eight weeks in Europe and five weeks in North America).  FIFA 10 also became the fastest-selling sports videogame in the world with 1.7 million units sold through at European retail in its first week after its launch on October 1, and it’s the top selling game overall in Europe in 2009.

FIFA 10 has achieved new franchise records for online play as well, averaging 3 million games played daily and over 113 million total online games played on the PS3 and X360 over the past two months, and will launch FIFA 10 Ultimate Team in the new year.  FIFA 10 Ultimate Team is a deeper, more authentic, more dynamic version of the game mode successfully introduced last year and enables fans to customize the way they build their Ultimate Team.

Take on the challenge of building an Ultimate Team of the best football stars in the world, manage one or multiple squads simultaneously, and compete against other gamers in dynamically updated online tournaments. For the record number of football fans playing FIFA 10 online, FIFA 10 Ultimate Team provides a new challenge to put a personally crafted team up against the rest of the world.

“FIFA 10 Ultimate Team adds a lot more authenticity to a unique game that will update with new challenges and content over time,” said Producer Paul Hossack. “We now have over 7,000 players from 27 leagues available, from which gamers will craft one or multiple squads to show their mastery of the revamped, more realistic chemistry system, and compete in tournaments with exciting requirements and rewards. On top of that, we’ll release new tournaments and other updates regularly to keep the experience fresh and exciting.”

FIFA 10 Ultimate Team has more options and players that enable gamers to emulate the way real-world coaches and managers build the truly great football teams. Choose how to manage your team–-focusing on creating one formidable squad, or managing multiple squads to match dynamic requirements for tournaments and competitions. Buy, sell, trade and acquire the biggest stars to build your dream team.  Be strategic and tactical in preparing your squads for the various in-game competitions. A completely redesigned chemistry system built around player relationships on the pitch, means that managing teams and squads to their full potential is even more critical to success. Take carefully assembled squads into standard tournaments and themed competitions against the most formidable teams from around the world – and then out wit and out play them.

 Test your skills as a player and manager to claim global football supremacy with FIFA 10 Ultimate Team, available to purchase for 400 Microsoft points or $4.99 as a download via Xbox LIVE and the PlayStation Network to FIFA 10 beginning this February, 2010.

Responding to consumer feedback from more than 275 million online games played, FIFA Soccer 10 will deliver a new standard for authenticity with gameplay refinements and innovations that will make it the most complete and intelligent simulation of soccer.

On the pitch, critical gameplay fundamentals have been enhanced to ensure that FIFA Soccer 10 mirrors real-world soccer, providing more sophisticated ball control, and physical interaction between players. In addition, players now move, behave and position themselves more realistically. On attack, players analyze space more effectively, curve their runs in an attempt to stay onside, create passing lanes naturally, and drive for more variety in attacking options. On defense, new concepts like position priority enable defenders to multitask so dangerous spaces left open by teammates out of position are covered. Plus, slide tackle targeting, press marking, and better-urgency clearance logic provide new options that make defending a tactical skill in FIFA Soccer 10. In goal, a myriad of improvements and refinements to goalkeeper intelligence result in a more responsive and powerful rushing system and ultra-realistic saves.

istening to feedback and addressing gamer frustrations has become a key part of the EA SPORTS strategy to improve the FIFA Soccer franchise on an annual basis. Better balance on lofted through balls, improved goalkeeper intelligence, more realistic shooting mechanics with less shots hitting the goal posts, a practice arena to perfect skills, and a more immersive soccer experience through continuous play and quick free kicks are just a few of the issues raised by fans and addressed in FIFA Soccer 10.

FIFA Soccer 10 also features a deeper iteration of the ever-popular Manager Mode with more than 50 major improvements, including new match realism, realistic player transfers based on multiple decision points, and true-to-life player growth curves.