Cyber Monday’s 83 percent jump this year was higher than Thanksgiving’s 67 percent and Black Friday’s 70 percent increase over last year. While Cyber Monday’s percentage growth year over year was higher, totals sales fell well below both Thanksgiving and Black Friday’s, confirming the trend that more consumers are shopping earlier in the holiday season this year. The shift is occurring in large part due to the extensive pre-Thanksgiving and Thanksgiving-only deals found online this year.

CI’s exceptional overall customer performance was driven primarily by its large-scale retailers. (Those comprising the top 25 percent of CI’s retail customer base.) The sales of CI’s mid-sized and small–tier retailers this past week more closely aligned with industry averages, though still higher than those reported by ComScore. Thanksgiving Day sales by CI’s mid-sized and small-tier retailers increased 11 percent, while Black Friday sales rose 18 percent and Cyber Monday sales saw a 25 percent year over year increase.

Channel Intelligence CEO Rob Wight said, “As expected, Cyber Monday sales were up significantly over last year, but Thanksgiving Day still remains the highest in terms of total sales. Digging deeper, it became clear that the top-tier retailers are seeing extraordinary gains this year, while small and mid-tier retailers saw more moderate increases. We’re pleased to see so many of our clients achieve such success this early in the holiday shopping season."