Follow up to the 2004's Red Dead Revolver, Red Dead Redemption is a Western epic, set at the turn of the 20th century when the lawless and chaotic badlands began to give way to the expanding reach of government and the spread of the Industrial Age.

Red Dead Redemption recreates the American West at the turn of the 20th century: a violent and turbulent time of rapid growth and change. Players become the partially reformed outlaw John Marston; blackmailed by the government, his family threatened as he is forced to traverse the vast and unforgiving expanses of the Western frontier in search of members of his former gang. In a dangerous world full of opportunistic criminals, corrupt officials and settlers battling the elements in a struggle to survive, Marston’s journey takes him from the dusty and lawless frontier to the civilized towns of the North, and down into a Mexico on the brink of a full-scale civil war.

Fans who pre-order Red Dead Redemption at GameStop will get exclusive in-game content for on the Xbox 360 or the PS3 either in-store or online. For the first time ever, consumers will have the power to vote for their choice of one of three in-game outfit challenges as their exclusive pre-order bonus on the retailer's website.

"We're privileged to have fans that are just as passionate about our games as we are," said Alex Moulle-Berteaux, head of marketing for Rockstar Games. "Having fans choose their own pre-order bonus is a unique way to let them be a part of Red Dead Redemption."

Players can vote to choose an outfit that will be earned by completing a unique set of in-game challenges. Once the challenges are completed and the outfit is unlocked, the outfit will uniquely affect how the surrounding world responds to the game's protagonist, John Marston. Stay tuned throughout the month of January for new information about the outfits and their effects in-game.

Utilizing Rockstar's proprietary Rockstar Advanced Game Engine (RAGE), Red Dead Redemption features an open-world environment for players to explore, including frontier towns, rolling prairies teeming with wildlife, and perilous mountain passes - each packed with an endless flow of varied distractions. Along the way, players will experience the heat of gunfights and battles, meet a host of unique characters, struggle against the harshness of one of the world’s last remaining wildernesses, and ultimately pick their own precarious path through an epic story about the death of the Wild West and the gunslingers that inhabited it.