PES 2010 title will benefit from the most exhaustive raft of new features in the series’ history, with every aspect of the game benefiting from key improvements. Major gameplay additions will make PES 2010 the most realistic football simulation available.

PES 2010 follows months of analysis and feedback monitoring to enhance the game in every area. PES Productions, Konami’s Tokyo-based development team, has collated feedback on the series’ strengths and weaknesses via fan forums, both ardent and casual PES players and press comment, and has incorporated a wide range of requests in the new game. The result will be the most challenging, realistic and satisfying PES to date.

Konami has spent the last year expanding the development team’s numbers, and created a number of dedicated departments, each striving to further improving their respective parts of the game both in the short and long terms.

"PES 2010 is expected to bring the top football franchise to an even higher level. PES will be an amazing marquee title opportunity for European marketers," stated Jonathan Epstein, president and CEO, Double Fusion.

The Konami partnership underscore Double Fusion's commitment to offer global advertisers and agency partners the broadest possible range of advertising opportunities for marketers looking to reach the coveted 18-34 male demographic.

Key additions for PES 2010 include:

• Gameplay: PES 2010 focuses on enhancing the excitement of matches between players, making for a truly challenging experience that will constantly test the player. Intuitive zonal defending will cover spaces and players need to look constantly for new ways to attack. PES 2010 focuses on being a real football simulation, as it requires both strategic play and quick reactions, as in real life. In addition to key out-field elements, goalkeepers are more versatile and with abilities matching those of modern shot-stoppers. The game’s referees have also been reworked, with smarter AI elements allowing them to make more balanced calls during matches.
• Improved Visuals: PES 2010 has undergone a major visual revamp, with its celebrated player likenesses and animations now even closer to those of real-life players – including live player expressions to be depicted with an improved lighting system which differentiates between various conditions! Stadium detail is also massively improved, with the grass and other in-stadium elements finely depicted.
• All-new animation and moves: Animations now dovetail into each other seamlessly, with dribbling and shots on goals worked into dribbling animations. More individual skills are also on show, including new flicks and tricks that have a definite showing on the way a game flows. Several elements have been completely reworked, with the dribbling, turning and kicking animations greatly enhanced, while there is a noticeable change in pace when a player passes a ball from a standing position than from within a run.
• Match-Day Atmosphere: Crowd reactions to the on-field action are now more varied, with all new chants and cheers. The subtle difference between Home and Away matches will be reproduced, and the crowd will react spontaneously to specific situations in a game, showing their disdain or pleasure as fouls are committed and goals scored. Likewise, the commentary has been altered to offer a fresher, more concise overview of the game.
• Enhanced Master League: Master League has been thoroughly renewed with the enhancement of managerial aspects, which enables users to enjoy managing a team for a longer career lifespan. Seen by many as a key contributor to the series’ success, the Master League elements in PES 2010 have been bolstered by far-ranging and vital new additions, dedicated to enriching the mode. Further details will be announced shortly.
• AI: The Tokyo team has worked to improve the AI of the game, with Teamvision 2.0 implemented. Midfielders and defenders now work together to cover open space and close down attacks, meaning that cover can be provided for lower-ranked defenders. This also has the additional effect of removing soft goals, thus returning PES 2010 to its simulation roots. In terms of attacking, players can also now move several players once, sending them into different areas, opening up more goal-scoring possibilities than ever before. As such, PES 2010 necessitates a new level of control from the player. Strategic thinking is as important as quick passing, but the new system greatly opens the way the player oversees control of the team. In free kick scenarios, for instance, players can now instigate the runs of the players awaiting the ball in the penalty area.
• Individual Play Characteristics: In previous PES games, the team formation has determined the movements of the players. PES 2010 introduces a new system wherein the individual attacking and defending nature of the players is integral to the way they play. Each player enjoys unique AI tied into their best abilities, and is reflected in the actions of their team mates – i.e. if a player who is known to be a good crosser of the ball is in possession, more players will flood the penalty area to receive it. Similarly, if a player is known to be good with close control, defenders will work to cover their stronger side, while lone strikers will be automatically supported by midfielders on receipt of the ball.
• Strategy Use: A new power gauge system allows users to balance their strategy in a quick, but wide-ranging way before a match. Every element – pass frequency, movement, the line of defence, width of play, or the position of the front line – can be altered to match those of a favoured club: Juventus Turin are a dangerous side on the counter-attack, for instance, while FC Barcelona use width in their attack. These formulations can be altered at any point, too, with Home and Away matches forcing different circumstances on the user, as does the rigours of a Master League season.
• Penalties: An all-new system has been implemented, offering greater control, placing and accuracy.
• Enhanced Online: A new dedicated section of the Tokyo team is committed to improving the online side of PES 2010. More downloadable content is also planned. Konami has supported PES 2009 with the release of new licensed teams, transfer updates, etc, and this support will grow for PES 2010. Team and content updates are planned throughout the game’s lifespan. These will make the game even more bespoke to the player’s match day needs.

Konami has strengthend its relationship with UEFA and can has secured the exclusive video game rights for the Europa League Licence (formerly known as the UEFA Cup). In addition Konami will be enhancing and developing the use of the UEFA Champions League within PES 2010 to make even better use of the best club football competition in the world.

Konami has also confirmed that Lionel Messi will also be a key endorsement player for the new game, and will feature in the promotion and development of the game later this year.

PES 2010 will be released for PS3, X360, PC, PSP, PS2 in the autumn.