EA SPORTS NCAA Football brings an unparalleled college game day experience to football fans across the nation.

Michael Crabtree, formerly of Texas Tech University, graces the NCAA Football 10 Xbox 360 cover. A top 2009 NFL Draft prospect and two-time recipient of the Biletnikoff and Paul Warfield Awards, Crabtree is a highly recognized wide receiver who led Texas Tech in a close race for the BCS National Championship up until the final weeks of the 2008 season. Texas Tech’s victory over Texas in Lubbock is considered one of the defining moments of 2008.

The PS3 cover features University of Utah’s former quarterback, Brian Johnson. In 2008, under Johnson’s leadership, the Utah Utes became the only undefeated NCAA Division I team, boasting a 12-0 record heading into the 2009 Sugar Bowl. In that game, #7 Utah upset #4 Alabama to finish the season with a perfect 13-0 record. Johnson was named the Most Outstanding Player in the 2009 Sugar Bowl.

The PSP version of NCAA Football 10 will showcase University of Southern California’s former quarterback, Mark Sanchez. In his only season as USC’s starting quarterback, Sanchez led the Trojans to a near perfect 12-1 season, narrowly missing the opportunity to compete for the 2008 BCS National Championship title. Sanchez was named the Most Valuable Offensive Player in the 2009 Rose Bowl.

University of Texas’ former defensive end, Brian Orakpo, is featured on the PS2 cover. In 2008, Orakpo was unanimously selected as a first-team All-American and named the Associated Press Big 12 Defensive Player of the Year. In his final season with the Longhorns, Orakpo won the Bronko Nagurski Trophy, the Ted Hendricks Award and the Lombardi Award. Under Orakpo’s leadership, the Longhorns were one of the most dominating teams in the college football last year, defeating numerous top 25 teams including eventual Big 12 Champion and BCS National Champion contender Oklahoma in a memorable Cotton Bowl confrontation.

NCAA Football 10 will bring the excitement of college football to fans across the nation like never before with the all-new Season Showdown. In this new mode, every game counts as fans declare their loyalty to a favorite school and give the ultimate show of support in a nationwide competition. After choosing a school to represent, players will earn credits in-game through head-to-head online matchups and single player modes. Credits not only accumulate in-game but players can also earn credits for their school via new web-based games. Millions of college football fans around the country will be on a mission to prove their school is number one with NCAA Football 10’s Season Showdown.

NCAA Football 10 introduces TeamBuilder, an all-new, online create-a-school feature that will enhance the user’s ability to produce personalized content. With the capability to upload logos and numerous customization options for uniforms, fields, rosters, and much more, TeamBuilder gives users the opportunity to design completely original teams with infinite possibilities. Plus, preloaded logos for several Football Championship Subdivision schools will help users create authentic teams for NCAA Football 10. With its intuitively designed online database that is searchable across several fields, TeamBuilder allows users to share content with ease. A football fan’s dream, TeamBuilder will enable users to experience the excitement and pageantry of college football, defined by their own personalized creations.

With all 120 Football Bowl Subdivision schools represented in the game, NCAA Football 10 offers fans an exciting way to experience the thrill of authentic college football year-round. NCAA Football 10 brings the college football atmosphere to life with enhanced stadiums packed with school colors, cheerleaders and mascots. Enjoy the sights of game day with new field goal nets, flags waving in the wind and camera flashes exploding during pivotal moments.

Developed EA Tiburon, NCAA Football 10 for X360, PS3, PS2, and PSP, will be available in North American retail stores on Tuesday, July 14, 2009