For the first time in the 21-year history of the Madden NFL franchise, two athletes will grace the cover of the award-winning football franchise, Arizona Cardinals wide receiver Larry Fitzgerald and Pittsburgh Steelers safety Troy Polamalu will both be featured on the cover of Madden NFL 10. Leaders on their respective sides of the field, Fitzgerald and Polamalu epitomize the offensive and defensive battles that take place on every play in the NFL...the Fight for Every Yard.

"Larry Fitzgerald and Troy Polamalu are exemplary examples of the epic battle between offense and defense in the NFL," said Sr. Product Manager Anthony Stevenson. "Madden NFL 10 showcases the Fight For Every Yard, and nobody fights harder than Troy and Larry, making them the perfect athletes to grace the cover."

Larry Fitzgerald will be the second athlete to have been featured on both the Madden NFL cover (Madden NFL 10) and NCAA Football cover (NCAA Football 2005) the first being Shaun Alexander. The three-time Pro Bowl selection and 2009 Pro Bowl MVP reached career highs in reception yards (1,431) and touchdowns (12) in 2008, and set NFL post season records for yards (546), receptions (30), and TDs (7), as he led the Arizona Cardinals to Super Bowl XLIII. Fitzgerald's athleticism and unyielding focus often result in acrobatic catches that change the course of a game.

Troy Polamalu is a 2-time Super Bowl Champion and one of the most recognizable players in the NFL today. Anchoring the Steelers' vaunted defense, Polamalu frustrates opposing offenses with his All-Pro speed, agility and high-impact tackles. Known for his quick reactions on the field and unrivaled preparation off the field, Polamalu is one of the few defensive players in the NFL who can rush the quarterback, shutdown a receiver in man-to-man, or drop back into zone coverage; making it necessary for the offense to account for him on every single play. Sharing the NFL record for most sacks (3) in a single game by a safety, Polamalu also recorded seven interceptions and 73 total tackles during the Steelers Super Bowl XLIII championship season.

The storied football franchise ushers in a new era with advancements that bring the NFL fan everything they see on Sundays, minus the grass stains.

On-field authenticity and emotion is taken to another level in Madden NFL 10. With more control over the outcome of the play than ever before, players can drag defenders towards the first down marker, fight for a fumble at the bottom of the pile, and avoid the rush by stepping up into the pocket. Utilizing the all-new Pro-Tak animation technology, Madden NFL 10 on the X360 and PS3, ensures that the Fight for Every Yard doesn't end until the whistle blows. This new game changing animation technology delivers steerable tackles, three to nine man gang tackles, as well as the ability to fight for fumbles at the bottom of a pile. In addition, Pro-Tak allows quarterbacks to avoid the oncoming rush to extend a play, or step into the pocket to deliver an in-stride pass. With Pro-Tak, the authenticity of NFL game days is brought home like never before in Madden NFL 10.

This year, Madden NFL 10 arrives on the Wii with breath-taking visuals that will captivate the entire family. Completely redesigned and built from the ground up, Madden NFL 10 introduces a unique art style that will define the look of sports games on the Wii. Bright new stadiums showcase details of NFL fields, plus all-new player models embody characteristics of your favorite athletes. Madden NFL 10 epitomizes what fun looks like on the Wii, delivering the most social and dynamic experience from the franchise to date. Get together with friends and crown a "King of the Couch" during your pre-game tailgate party or during halftime. Quick, exciting game modes ensure that anytime is the right time for Madden NFL 10 on the Wii.

Madden NFL 10 will kick off the season with the Madden NFL 10 Draft Experience on Saturday, April 25th. The innovative website will feature a live, streaming draft analysis show produced right from Madden headquarters in Orlando, Florida. The show will feature several interactive elements, including live call-ins from NFL athletes, on-site correspondents from New York City, and the chance for Madden fans to phone in with comments and questions. As players are drafted, their official Madden NFL 10 ratings will be released and discussed live. The website will also feature dynamic polls, social networking feeds, photos from the NFL Draft, and live blogs from the Madden NFL 10 player ratings team. The Madden NFL Draft Experience is a fully interactive destination for NFL and Madden fans alike.

Madden NFL 10, not yet rated, will be available on the X360, PS2, PS3, Wii, and PSP, currently scheduled for release on August 14, 2009.

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