It’s My Birthday gives savvy mums and dads a complete “Party-in-a-Box” to throw the best next-generation birthday party for their kids, including themed games, invitations, banners, colouring sheets and a birthday crown – blue for boys, pink for girls!

“Getting older is about to become a lot more fun!” said Steve Lux, vice president of business development for 2K Play. “With It’s My Birthday, we deliver the ultimate home birthday party experience – from new twists on classic games to customized themes. We’re excited to give kids the gift of great memories and offer parents meaningful value.”

Up to 12 party goers can join in the festivities as they whack, roll, splash, pop, scribble, climb, jump, and shimmy their way through more than 20 birthday games, including Pin The Tail On The Donkey, Sack Race, Musical Chairs and Cake Stacker. The birthday boy or girl can also choose from ten party theme rooms to set the scene for an unforgettable bash, from “Pirates,” complete with sword and treasure chest, to “Princess,” with a royal castle, a fancy crown and unicorn. When it’s time to break for cake, a lively rendition of the traditional “Happy Birthday” song will play for everyone to sing along in karaoke-style, with a virtual cake on screen.

It’s My Birthday, developed by Cat Daddy Games, will be available at retailers nationwide in June 2009 for £19.99 and is rated 3+ by PEGI.